Retail Design - Why Vacant Displays Creates Lousy Impression For The Business
These are some guidelines for a good retail design when you are setting up your shelving. You should place the best selling products and the products that have the best profit margins at eye level.
Some companies may even give you better deals on product buys if you promise them key position on the shelf. Bigger products in the same product line should be placed to the left and the smaller size to the right. The reasoning behind this is that people read left to right and look naturally to their left first.
By putting your larger items on the left you are more possible to have patrons grab the larger size, which makes you more money. Vacant space should be minimized because it uses up precious space in your business and does not look good.
Your shelves should be placed with just enough space above the products to reach them comfortably, there should not be a lot of empty space between shelves. If there is too much space, the visual effect of the products on the shelf is watered down. It is also important to have plenty of stock on the shelf to create a visual impact.
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- Published:
- 02.10.10 / 7pm
- Category:
- Business
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